16.02.2017

North Rhine-Westphalia's Largest Bicycle Fair: Fahrrad Essen Rolls into the Season with a Lot of Tailwind

New Trend Arena and "200 Years of Bicycles" are in the Limelight

From February 16 to 19, around 250 exhibitors are presenting everything to do with bicycles at Fahrrad Essen at Messe Essen. The range on offer at North Rhine-Westphalia's largest bicycle fair encompasses bicycles, cycling, accessories and cycling tourism. From now on, a new hall concept is ensuring an even better allocation of the range: In the new Trend Arena in Hall 7, manufacturers such as Batavus Bäumker, Bergamont, Flyer, Hase Bikes, Hermann Hartje, Rose Bikes and the Two-Wheeler Purchasing Cooperative (ZEG) are presenting exclusively innovations and new models. In a targeted form, the Trend Arena is intended for demanding and sporty cyclists who attach great importance to individual advice.

This year, Fahrrad Essen is focusing not only on e‑bikes but also on individually fabricated bicycles as well as bicycles for children. For example, two manufacturers (AT Zweirad and Hermann Hartje) whose ranges on offer include two-wheelers built according to customer wishes are giving their premieres at the fair. The choice possibilities extend from the desired model via the gears and the frame right up to the equipment. Ben‑E‑Bike with e‑bikes suitable for children and woom bikes with children's bicycles are also involved for the first time. The models for the up-and-coming generation of cyclists are characterised by minimum weights and optimum functions. Therefore, the range from Ben‑E‑Bike includes the lightest children's e‑bikes in the world.

200 Years of Bicycles: From the Draisine to the High-Tech Product

This year, Messe Essen is acknowledging the 200th birthday of the bicycle with a special show: On June 12, 1817, the German forest official Karl Drais rode through Mannheim on a walking machine (draisine) for the first time and thus invented the original form of the bicycle. Today, the bicycle is the means of transport used most frequently worldwide and is extremely popular in cities in particular. Within the framework of the special show in Hall 7, over 20 exhibits are illustrating the development from the draisine to the high-tech product. The spectrum extends from a replica of the first walking machine from Drais via the legendary Bonanza bicycle from the 1970s right up to a health bicycle from the 2000s.

Obtaining Information, Trying Out and Purchasing

Fahrrad Essen is the ideal place for acquiring a new bike because its visitors profit from the attractive triad consisting of obtaining information, trying out and purchasing. A test course covering 3,000 square metres is inviting visitors to test rides. The new Trend Arena is accommodating not only the e‑bike Course but also, for the first time, an Offroad Pedelec Course. On the Everyman's Course in Hall 6, the visitors to the fair can test all the other bicycles from the city bike to the special bicycle. Dealers such as Fahrradladen Bergetappe, Fahrrad XXL Meinhövel, Planet of Bikes, SKS and Zweirad-Center Stadler Essen are also presenting themselves there.

The partner of Fahrrad Essen is the Bicycle Club of Germany which is offering a varied programme on its Show Truck and with the Trial Action in Hall 6. That is also being promised by the Kids Course in Hall 4: There, children can learn the skills on two wheels in a playful way. The course is concentrating on fun, adventure and thrills. In the neighbouring Creative Bicycle Workshop, the young visitors can craft individual gems and decorations from various materials relating to everything to do with bicycles. Suppliers of cycling trips, cycling regions and hotels are rounding off the diverse range on offer in Hall 4.

The Association for Pedestrian and Bicycle-friendly Cities, Townships and Districts in North Rhine Westphalia (AGFS) is also making the 200th anniversary of the bicycle the centrepiece of its activities at the fair. In this respect, the visitors to the AGFS Congress accompanying the fair are looking back on the development until now and are dealing with pioneering subjects relating to bicycle traffic. With over 500 expected participants, the AGFS Congress is one of the most significant events about future and local mobility in Germany.

Parallel to Fahrrad Essen: Reise + Camping from February 15 to 19

From February 15 to 19, Reise + Camping is taking place at Messe Essen parallel to Fahrrad Essen. Around 1,000 exhibitors and destinations from approx. 20 countries are inviting visitors to set out on a voyage of discovery at North Rhine-Westphalia's largest holiday fair. National and international travel destinations as well as camping sites are just as much in the limelight as trends from the fields of camping and caravanning: The range on offer extends from the newest motorhome and caravan models via tents and folding caravans right up to ideal outdoor accessories. The Costa Brava and the Girona Pyrenees are the partner region of this year's fair.

Web: www.fahrrad-essen.de // www.messe-essen-mediacenter.de